Below you can find the overview of the ESSMA Summit. Please note that registering for a session will be required. After buying your summit ticket, you will receive a follow-up e-mail to register for the sessions of your liking.

  • 8th November 2021
  • 9th November 2021
  • 10th November 2021

8th November 2021

12:00

Pre-Summit Tour

9th November 2021

09:30

Welcoming & Keynote speeches

Agnelli Room

The official kick off of the Summit 2021 will be started by speeches of ESSMA and Juventus. To top it off, we have 2 captivating keynote speeches lined up for you!

 

John Beattie
President
ESSMA
TBC
TBC
TBC
Tue 09:30 - 11:00

11:00

Coffee Break

11:15

Business Services: Business Clubs

Club Sivori

Our first Business services session will focus on a vital part of the clubs community; the business club. Even after COVID-19 its importance has only increased! Join us to discover these cases on how these clubs re-inforced their business club after the corona crisis.

 

Wouter Griekspoor
Commercial Manager
Almere City
TBC
Tue 11:15 - 12:30

Fan Services: Club Media & Content Creation

Press Room

This seminar will focus on the recent developments in the way that online content is offered and produced. We will have a look at club owned platforms, as well as OTT partnerships.

 

TBC
TBC
Tue 11:15 - 12:30

Pitch Services: Training Center Surfaces

Training Center

Training centers are becoming a vital part of a club's operations. State of the art centers are becoming the standard, with a combination of different surfaces. This brings new challenges to maybe the most vital part: the pitch. We will go the the Juventus training center and get insights from Liverpool and AS Monaco on their approach.

 

Liverpool FC Rich Carpenter
Facilities Manager
Liverpool FC
Liverpool FC Dave Roberts
Pitch Manager
Liverpool FC
AS Monaco Félicien Laborde
Facilities Director
AS Monaco
Tue 11:15 - 12:30

Venue Services: Area Development

Club Agnelli

We dig in to several development and renovation projects to find out how these stadiums are embedded. How will the area surrounding the stadium be developed? How can this site be optimised? How are renovations planned with restricted space and how will this reflect in the area development?

 

standard de liège Bruno Venanzi
President
Standard de Liège
TBC
Tue 11:15 - 12:30

12:30

Lunch

14:30

Business Services: Future of Catering

Club Sivori

Samin Macdonald of Legends International will host this session. The starting point will be their research on this topic. This we will start the debate, sharing different insights and approaches!

Legends international Samin Macdonald
Associate Project Director
Legends International
Athletic Bilbao Borja Gonzalez Bilbao
Chief Business and Innovation Officer
Athletic Bilbao
TBC
Tue 14:30 - 15:45

Fan Services: The Digital Customer Journey

Press Room

The implementation of new technologies opens doors to new opportunities. The fan experience is changing rapidly to a more digital approach from start to finish. Time to shed some light on 'the digital customer journey'.

Valencia CF Franco Segarra
Innovation Director
Valencia CF
TBC
Tue 14:30 - 15:45

Pitch Services: Training Center Visit

Training Center

After the theory, it's time to see its implementation. We take a tour in the Juventus training center.

TBC
Tue 14:30 - 15:45

Venue Services: Safety & Security

Club Agnelli

Has our approach to general safety and hygenic protocols changed forever? We will look into Safety and Security from a SLO point of view, as well as a Safety Managers point of view. How will metal detectors, CCTV and BIM systems be integrated in a post-COVID situation?

LFP Maël Garde Provansal
Chief Supporters Projects
LFP (Ligue de Football Professionel)
TBC
Tue 14:30 - 15:45

15:45

Coffee Break

16:00

Business Services: Alternative Revenue Streams

Club Sivori

This session will highlight how you can integrate multifuntional facilities in any stadium. We will dive into the rise of community stadiums and revenue streams on non-matchdays.

TBC
TBC
Tue 16:00 - 17:15

Fan Services: Memberships

Press Room

During COVID-19 it was difficult for clubs to engange with their fans. Club memberships offer a perfect solution to do this through magazines, club merchandise, online lotteries, ... . Let's have a look at the best practices we have encountered so far!

TBC
TBC
Tue 16:00 - 17:15

Pitch Services: Stadium Visit

Allianz Stadium

We take a tour in the Juventus Allianz Stadium to discover the challenges faced by Juventus' pitch managers.

TBC
Tue 16:00 - 17:15

Venue Services: How to make sustainability profitable?

Club Agnelli

Sustainability is gaining a lot of ground in the general perception of organisations world wide. And the rise of importance on this topic will keep on growing. But how can this contribute to the profitability of your organisation? Time to find out!

GOALS Tiberio Daddi
Project Manager
GOALS Project
TBC
Tue 16:00 - 17:15

17:15

Official Closing Day 1 of the ESSMA Summit

17:30

Official Dinner, celebrating 25 years ESSMA

20:30

Shuttle Service to the hotel

10th November 2021

09:00

Welcoming for stadium tours

09:10

Stadium Tour 1

Venue Services Business Services Fan Services Museum tour
Wed 09:10 - 09:55

09:55

Return to central area, deviding of new groups for second stadium tour

10:05

Stadium Tour 2

Venue Services Business Services Fan Services Museum tour
Wed 10:05 - 10:50

10:50

Return to central area, deviding of new groups for third stadium tour

11:00

Stadium Tour 3

Venue Services Business Services Fan Services Museum tour
Wed 11:00 - 11:45

11:45

Return to central area, deviding of new groups for fourth stadium tour

11:55

Stadium Tour 4

Venue Services Business Services Fan Services Museum tour
Wed 11:55 - 12:40

12:50

Light Lunch