• 19th January 2021
  • 20th January 2021

19th January 2021

14:00

Official Kick-Off

14:05

Keynote panel discussion

Livestream 1

The majority of sports and entertainment venues have had the opportunity to welcome back visitors for a certain period of time in the past months.Valuable lessons were learned in combining hygienic requirements, safety protocols and fan experience. Adam Baker from FIA, John Beattie from Arsenal FC and Cyril De Greve from ESSMA are happy to guide you through the landscape of possibilities and probabilities for the year to come!

Tue 14:05 - 15:00

15:00

Block 1: New challenges for safety & security

Livestream 1

With presentations from Vince DiGennaro (NCS4) on their COVID-19 guide on spectator safety and Eamon O'Boyle (IRFU) on reopening Irish sports venues after COVID -19.

Tue 15:00 - 16:05

15:25

Block 2: The connected experience

Livestream 2

Learn more about the implementation of 5G and beacon technology at Chase Center from Jen Millet (Golden State Warriors). In addition, Michael Huemer and Corentin Le Nézet (UEFA) will share an interesting story on the digital transformation of UEFA's mobile ticketing systems.

Tue 15:25 - 16:30

16:05

Virtual Coffee break: Grab a coffee, get in touch with other participants and visit our booth during the 15-minute break!

16:20

Block 3: Enhanced crowd modelling & flow management

Livestream 1

Emma Kelly (Croke Park) will share insights on F&B procedures & flow management after COVID-19. While, Willem Hegen (Johan Cruijff ArenA) will focus on the continuous optimisation on crowd management technologies at their venue.

Tue 16:20 - 17:20

16:30

Virtual Coffee break: Grab a coffee, get in touch with other participants and visit our booth during the 15-minute break!

16:45

Block 4: Fanbase management & growth

Livestream 2

Cory Dolich (Portland Timbers) will share insights on how the local culture contributed to a rapidly growing fanbase. In addition, ESSMA will share our research and club best practices on how to engage with your fans during COVID-19.

Tue 16:45 - 17:45

17:20

Wrap-up of Day 1 and preview of Day 2!

20th January 2021

14:00

Welcome Day 2

14:15

Start seminar sessions

Block 5: Towards year-round functionality

Livestream 1

Learn more about streamlining operational excellence for intersports groundsharing at Vissel Kobe from Takayuki Kikuchi. Moreover, Roland Duchâtelet will share the 365 days approach of Stayen (host venue of ESSMA Spotlight).

 

Wed 14:15 - 15:15

Mastermind Session On Sustainability

Go to the room

During the sustainability mastermind session, you’ll have the opportunity to discuss in a small group of industry experts how to avoid single-use plastics. Michael Lloyd (Arsenal FC/BASIS) and Tiberio Daddi (LifeTackle) will be part of the expert panel.

Wed 14:15 - 15:15
15 max

14:40

Block 6: Ticketing challenges

Livestream 2

Arnaud Delpech (PSG) will focus on the ticketing distribution after COVID-19 and the club's secondary ticketing platform. Furthermore, Stefan Van Hoof (KNVB) will share the first results of their ticketing blockchain pilot project.

Wed 14:40 - 15:40

15:15

Virtual Coffee break: Grab a coffee, get in touch with other participants and visit our booth during the 15-minute break!

15:30

Block 7: Beyond brand development

Livestream 2

Fergal Dempsey (Connnacht Rugby) will focus on how the club is growing with the support of its partners. Furthermore, Eva Lopéz Ruiz (LaLiga) will elaborate on LaLiga's brand development strategy, which extends to much more than just football.

Wed 15:30 - 16:30

16:30

Formal Closing Of ESSMA Spotlight

17:00

Message From ESSMA Summit 2021 Host