Below you can find the overview of the ESSMA Summit. Please note that registering for a session will be required. After buying your summit ticket, you will receive a follow-up e-mail to register for the sessions of your liking.

  • 8th November 2021
  • 9th November 2021
  • 10th November 2021

8th November 2021


Welcoming & Light Lunch at San Siro


Intro Pre-Summit Tour by ESSMA


Presentation on San Siro & Casa Milan

Executive Lounge

An overview presentation of San Siro and its future plans, as well as a first glimps of what we will see Casa Milan.


Mon 13:10 - 13:30


Stadium tour San Siro & visit at Casa Milan

Executive Lounge

An overview presentation of San Siro and its future plans, as well as a first glimps of what we will see Casa Milan.


Mon 13:30 - 16:30


Return transfer to Turin


Arrival at the Summit Hotel


Welcome drink ESSMA Summit 2021

NH Torino Lingotto Congress

We welcome you at the Summit Hotel, the NH Torino Lingotto Congress.
Join us in the hotel lobby to have drink and to catch up after a long time!
Mon 20:00 - 21:00

9th November 2021


Welcoming & Keynote speeches

Agnelli Room

The official kick off of the Summit 2021 will be started by speeches of ESSMA and Juventus. To top it off, we have a selection of cativating keynote speeches lined up for you!


John Beattie
Moritz Mücke
Head of Digital Innovations
Birger Nass

Senior Manager Security Management


Tue 09:30 - 11:00


Coffee Break


Business Services: Non Matchday activities

Club Sivori

Our first Business services session will focus on a vital part of the clubs community; the business club. Even after COVID-19 its importance has only increased! Join us to discover these cases on how these clubs re-inforced their business club after the corona crisis.


Wouter Griekspoor
Commercial Manager
Almere City
Stef van der Weide
Safety & Operations manager
FC Utrecht
Alberto Pairetto
Head of Stadium Revenue
Juventus FC
Tue 11:15 - 12:30

Fan Services: Club Media & Content Creation

Press Room

This seminar will focus on the recent developments in the way that online content is offered and produced. We will have a look at club owned platforms, as well as OTT partnerships.


Bas Raemakers
Manager Partnerships
Lyon Harry Moyal
Business and Marketing Manager
Olympique Lyonnais
Tue 11:15 - 12:30

Pitch Services: Training Center Surfaces

Training Center

Training centers are becoming a vital part of a club's operations. State of the art centers are becoming the standard, with a combination of different surfaces. This brings new challenges to maybe the most vital part: the pitch. We will go the the Juventus training center and get insights from AS Monaco and OGC Nice on their approach.


Félicien Laborde
CEO Deputy
AS Monaco
Aurélie Daval
Head of Facilities
AS Monaco
OGC Nice Scott Brooks
Pitch Manager
OGC Nice
Paolo Morganti
Head of Football Operations
Juventus FC
Alberto Celario
Juventus Training Center Continassa Manager
Juventus FC
Tue 11:15 - 12:30

Venue Services: How to make sustainability profitable?

Club Agnelli

Sustainability is gaining a lot of ground in the general perception of organisations world wide. And the rise of importance on this topic will keep on growing. But how can this contribute to the profitability of your organisation? Time to find out!


GOALS Tiberio Daddi
Project Manager
GOALS Project
Tim Oosterop
Project Manager
Johann Cruijff Arena
Sylvain Caliman
Stadium and Security Manager
Section Paloise
Tue 11:15 - 12:30




Business Services: Matchday Activities

Club Sivori

Samin Macdonald of Legends International will host this session. The starting point will be their research on this topic. This we will start the debate, sharing different insights and approaches!


Legends international Samin Macdonald
Associate Project Director
Legends International
Puskas arena Matyas Hubay

Puskas Arena

Stoke city Anthony Emmerson
Supporter Growth & Services Manager
Stoke City FC
Tue 14:30 - 15:45

Fan Services: Brand & Community Development

Press Room

During COVID-19 it was difficult for clubs to engange with their fans. Club memberships offer a perfect solution to do this through magazines, club merchandise, online lotteries, ... . Let's have a look at the best practices we have encountered so far!


Julien Michaud
Digital platform manager
Ligue Nationale Rugby
Venezia FC Gianluca Santaniello
Executive Manager
Venezia FC
Motherwell Grand Russell
Executive Manager
Motherwell FC
Tue 14:30 - 15:45

Pitch Services: Training Center Visit

Training Center

After the theory, it's time to see its implementation. We take a tour in the Juventus training center.

Tue 14:30 - 15:45

Venue Services: Area Development

Club Agnelli

We dig in to several development and renovation projects to find out how these stadiums are embedded. How will the area surrounding the stadium be developed? How can this site be optimised? How are renovations planned with restricted space and how will this reflect in the area development?

standard de liège Bruno Venanzi
Standard de Liège
Venezia FC Ted Philipakos
Venezia FC
Oak View Group Brian Kabatznick
Executive Vice President Business Development, Facilities International
Oak View Group
Tue 14:30 - 15:45


Coffee Break


Business Services: Matchday activities II

Club Sivori

This session will highlight how Covid-19 has impacted the matchday activities and how we can offer a solution to these challenges.

Borja Gonzalez
Chief Business and Innovation Officer
Athletic Bilbao
Tom McCann
Venue Director
Tue 16:00 - 17:15

Fan Services: The Digital Customer Journey

Press Room

The implementation of new technologies opens doors to new opportunities. The fan experience is changing rapidly to a more digital approach from start to finish. Time to shed some light on 'the digital customer journey'.


Valencia CF Franco Segarra
Innovation Director
Valencia CF
Juan Iraola
Chief Innovation Officer
Real Sociedad
George Vaughan
Head of technology solutions
Royal Ascot Racecourse
Tue 16:00 - 17:15

Pitch Services: Stadium Visit

Allianz Stadium

We take a tour in the Juventus Allianz Stadium to discover the challenges faced by Juventus' pitch managers.

Tue 16:00 - 17:15

Venue Services: Safety & Security

Club Agnelli

Has our approach to general safety and hygenic protocols changed forever? We will look into Safety and Security from a SLO point of view, as well as a Safety Managers point of view. How will metal detectors, CCTV and BIM systems be integrated in a post-COVID situation?


LFP Maël Garde Provansal
Chief Supporters Projects
LFP (Ligue de Football Professionel)
Borussia Mönchengladbach Matthias Neumann
Head of Security
Borussia Mönchengladbach
Francesco Gianello
Head of Facilities Management
Juventus FC
Tue 16:00 - 17:15


Official Closing Day 1 of the ESSMA Summit


Official Dinner, celebrating 25 years ESSMA


Shuttle Service to the hotel


Celebrating 25 Years ESSMA: Live Match Experience

To celebrate 25 years ESSMA, we invite you to join us to a live match experience in the Allianz Stadium.

Juventus will take on VfL Wolfsburg in the Women's Champions League.
Join us for this match, right after the official dinner inside the stadium!

Tue 21:00 - 23:00

10th November 2021


Welcoming for stadium tours


Stadium Tour 1

Venue Services Business Services Fan Services Museum tour
Wed 09:10 - 09:55


Return to central area, deviding of new groups for second stadium tour


Stadium Tour 2

Venue Services Business Services Fan Services Museum tour
Wed 10:05 - 10:50


Return to central area, deviding of new groups for third stadium tour


Stadium Tour 3

Venue Services Business Services Fan Services Museum tour
Wed 11:00 - 11:45


Return to central area, deviding of new groups for fourth stadium tour


Stadium Tour 4

Venue Services Business Services Fan Services Museum tour
Wed 11:55 - 12:40


Light Lunch