As part of a test event series, Keuken Kampioen Divisie Club Almere City FC hosted a test event with 1,500 fans returning to the stadium on Sunday 28 February. Ezra Eland, Safety Manager at the club, shared the first insights and lessons learned.
ESSMA Connect session 1 – Tiger House at FC Utrecht
FC Utrecht has added a house for the mascot to their stadium, filled with activities for the youngest audience members. And even on non-match days there are opportunities to interact with the mascots and therefore Utrecht FC. The general idea is that magical moments with the mascot at a young age result into fans for life. Stef Van Der Weide (Safety & Operations Manager) & Sonny Van Kranenburg (Generation Z Marketeer) discussed the idea and the process.