ESSMA Connect

ESSMA Connect is an online meeting in which an ESSMA Member brings an interesting topic to the table, for a maximum duration of 30 minutes. The aim is to inspire each other with these case-stories, brought to you in a concise manner. Everybody is welcome during this bi-weekly Friday session, starting on 19 February.

ESSMA Connect session V – SD Eibar’s renovation at Estadio de Ipurua

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Friday 16 April at 3PM CEST


Jon Ander Ulazia, CEO at SD Eibar

Which story?

During the fifth ESSMA Connect session, Mr. Ander Ulazia will discuss the 3-phased renovation process at SD Eibar including the demolition and rebuilding of the North, East and West stands. The renovations have increased Estadio de Ipurua’s capacity up to 8,000. With a unique location in the heart of the Basque country, Mr. Ander Ulazia will discuss how the club has dealt with the challenge of renovating their stadium with limited space and budget.

Upcoming ESSMA Connect sessions

  • 30 April: TBC
  • 7 May: How Eintracht Frankfurt are using IoT
  • 21 May: SBV Excelsior’s renovation plans
  • 18 June: Stadium operations insights with ESSMA Stadium Partner 24/7 Software

ESSMA Connect session IV – sustainability initiatives at Section Paloise


Sylvain Caliman shared with us the story about their 100% green and recyclable jersey as well as other sustainable initiatives at Section Paloise.

ESSMA Connect session III – return to stadiums with a COVID-19-free pass

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Andreas Kienbink from keyper walked us through the possibilities of the COVID-free pass. This Software As A Service -solution facilitates the new health accreditation protocols and allows a quick scan of COVID-19 test results.

ESSMA Connect session II – 1,500 fans returning to Almere City FC


As part of a test event series, Keuken Kampioen Divisie Club Almere City FC hosted a test event with 1,500 fans returning to the stadium on Sunday 28 February. Ezra Eland, Safety Manager at the club, shared the first insights and lessons learned.

ESSMA Connect session I – Tiger House at FC Utrecht


FC Utrecht has added a house for the mascot to their stadium, filled with activities for the youngest audience members. And even on non-match days there are opportunities to interact with the mascots and therefore Utrecht FC. The general idea is that magical moments with the mascot at a young age result into fans for life. Stef Van Der Weide (Safety & Operations Manager) & Sonny Van Kranenburg (Generation Z Marketeer) discussed the idea and the process.