ESSMA Connect

ESSMA Connect is an online meeting in which an ESSMA Member brings an interesting topic to the table, for a maximum duration of 30 minutes. The aim is to inspire each other with these case-stories, brought to you in a concise manner.

That’s a wrap for our first ESSMA Connect series, thanks to all speakers and participants! We hope to be back in September with our second series. You can re-watch the previous sessions below!

ESSMA Connect session VII – Digitalisation at Deutsche Bank Park

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Learn more from Timm Jäger about Eintracht Frankfurt’s “Arena of IoT” project.

ESSMA Connect session VI – 24/7 Software


Learn more about stadium operations software with insights from our latest report and Mr. David Payne from 24/7 Software.

ESSMA Connect session V – SD Eibar’s renovation at Estadio de Ipurua

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Mr. Jon Ander Ulazia shared insights on SD Eibar’s renovation process of its Estadio de Ipurua.

ESSMA Connect session IV – sustainability initiatives at Section Paloise


Sylvain Caliman shared with us the story about their 100% green and recyclable jersey as well as other sustainable initiatives at Section Paloise.

ESSMA Connect session III – return to stadiums with a COVID-19-free pass

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Andreas Kienbink from keyper walked us through the possibilities of the COVID-free pass. This Software As A Service -solution facilitates the new health accreditation protocols and allows a quick scan of COVID-19 test results.

ESSMA Connect session II – 1,500 fans returning to Almere City FC


As part of a test event series, Keuken Kampioen Divisie Club Almere City FC hosted a test event with 1,500 fans returning to the stadium on Sunday 28 February. Ezra Eland, Safety Manager at the club, shared the first insights and lessons learned.

ESSMA Connect session I – Tiger House at FC Utrecht


FC Utrecht has added a house for the mascot to their stadium, filled with activities for the youngest audience members. And even on non-match days there are opportunities to interact with the mascots and therefore Utrecht FC. The general idea is that magical moments with the mascot at a young age result into fans for life. Stef Van Der Weide (Safety & Operations Manager) & Sonny Van Kranenburg (Generation Z Marketeer) discussed the idea and the process.